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When you choose WhiteHat SEO for your business, you are choosing results that last, from a provider who cares about high quality marketing, and bringing the best results, not the fastest or cheapest. In most cases, those that perform WhiteHat SEO will be more reputable by nature. They are the organisations who will want to go the extra mile with your company for years to come and are passionate about delivering the highest quality SEO available. For the most part they aren’t interested in quick results, quick sales and then never to speaking to you again. They want a lasting relationship that is beneficial for both parties over a long period. Real businesses last for a long time, they are not a flash in the pan operation, and their marketing shouldn’t be either.
Beware ‘GreyHat’ firms who fly the WhiteHat flag and lead you to believe you’re getting a high quality campaign. The ‘Checklist’ part of this post will help you to avoid such organisations.
WhiteHat SEO entail
WhiteHat SEO is expensive, let’s not pretend it isn’t.. But at the end of the day, you’re hiring a digital marketing firm, capable of bringing highly targeted users to your website who will convert very well.. so to be blunt, it’s worth the cost.
It’s strange, sometimes people assume that because this type of marketing is ‘digital’, it’s going to be cheaper, and isn’t too important.. With major markets such as consumer electronics retailing nearly 50% of products online, 2015 is definitely the time to get serious about online marketing.. If you’re looking at 30%-50% of your products being bought and sold online, your marketing campaigns should mimic this. Yet it still surprises me how little time, effort and money some companies are willing to put into this area of their business and how unwilling they can be to spend the extra bucks while they spend thousands in offline campaigns that often won’t bring the same results.. If you’re not looking to spend a decent budget on an online campaign, then simply don’t bother.. It’s better for your business to have no online campaign, than a cheap one that will waste your money, bring poor results and in some cases even damage your reputation and lose the existing organic results that you had acquired naturally.
WhiteHat SEO for business is normally worked out on a monthly fee, with the shortest contracts usually sitting around the 6 month mark. The minimum you should expect to pay is around $1,500 – $2,000 per month. This should be expected for lower competition keywords, with higher competition keywords coming in at around $3,000-$10,000 per month. For large multi-national brands or corporations who have many keywords in highly competitive markets, $50,000+ per month can be expected.
Again, these campaigns bring thousands of targeted visitors to your business who are ready to buy and engage with your service. A good marketing company should know your business and advise you if it’s worth the spend after calculating a rough ROI. For example, if you can make $100,000 per month from traffic delivered to your website, a monthly spend of $40,000 is justified.
Your market, keywords and aims all factor in to budget costs, so make sure to get a quote if some of these numbers make your head spin, the real thing to bare in mind here is that the absolute minimum you should expect to spend will lie around the $1,000 – $2,000 per month mark.
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