Search Engine Optimization is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

83

%

Organic Traffic - Increase

52

%

Bounce Rate - Decrease

38

%

Average Visit Duration - Increase

27

%

Pages Per Session - Increase

When it comes to how much traffic is driven by search engines to your website, the percentage is substantial, and perhaps the clearest indicator of the importance of SEO.

Do you regularly publish helpful, useful articles, videos or other types of media that are popular and well produced? Do you write for actual human beings rather than the search engine itself?

An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence.