Horizon Cyprus Web Services is a Cyprus based web design and web development company. Since our inception, our primary objective has been to develop robust, custom websites that help our clients operate more efficiently. We also offer top-notch digital marketing services and hosting solutions to ensure our clients are maximizing their online presence.
PPC Marketing
Did you know that 98% of searchers do not look past Page 1 in Google?
- As a certified Google Partner, we are well-versed in all things AdWords, and our clients get results.
- Our expert PPC team will boost your leads, increase your revenue, and help your business get traffic fast.
- Our PPC service encompasses all the networks you would expect, from paid search to paid social. Whatever type of campaign yields the best ROI from shopping to remarketing, from Gmail to YouTube.
PPC Strategy
To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and USP’s. Then can we work with you to develop a strategy that’s going to deliver the results you need.
Implementation
We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you own the accounts, and that you have a relationship with the network owners.
Keywords
We'll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape while avoiding the areas which aren’t right for your business.
Adcopy Writing
We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.
Ad Extensions
Ad extensions have become a vital part of the PPC arsenal. Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors. If you’re not using ad extensions in today’s bid landscape, then you’re missing a trick.
Shopping Ads
We’ll help you set up, manage and optimise your shopping campaigns and product listing ads to promote your inventory. Our experience helps us ensure the right product shows for the right keywords.
Tracking
Without the right data, optimizing a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimize the accounts going forward.
PPC Optimisation
Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all adds up to make a massive difference.
620
PPC Management Provided
213
Social Advertising Projects
648
Successful PPC Remarketings
1198
Successful PPC Projects
Our Case Studies
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Better performance. No nonsense.
From Google AdWords to Facebook ads, we help our clients reach their buyers on the paid platforms that are most effective.
- Google AdWords (Search & Display Network)
- Google Shopping
- Bing Advertising
- YouTube Advertising
- Facebook Ads
- Instagram Ads
- Linkedin Ads
- Twitter Ads
- Remarketing/Retargeting (across search engines and social platforms)
- Bid Management
- Ad Placement and Targeting Adjustments
- Geo-targeting Improvements
- Keyword Management
- Ad Copy Optimization and Testing
- Landing Page Performance Review
- Cost and Performance Analysis
- Check In Calls/Meetings
- Monthly Campaign Performance Report
